基于雙中臺架構的營銷2.0移動作業平臺的設計與應用
劉志杰，陳佐，顏思宇
(江蘇方天電力技術有限公司，江蘇 南京 210096)
摘 要：為加速推進企業數字化轉型的全面發展，國網江蘇省電力有限公司運用先進信息技術，開展了營銷 2.0 移動作業平臺的研究與設計。該平臺以業務中臺和數據中臺的雙中臺全新架構為依托，以基層員工現場作業場景為背景，打造了一套電力營銷作業系統，支撐營銷移動業務，從 8 個方面創新性應用提升移動作業與客戶交互體驗，強化移動核心業務能力，擴展移動業務范圍，提高操作效率，其應用效果良好，為電網公司數字化轉型奠定了基礎。
關鍵詞： 數字化轉型；營銷2.0 ；移動作業；雙中臺
中圖分類號：F407 ；TM769 文獻標識碼：B 文章編號：1007-3175(2022)11-0066-06
Design and Application of Marketing 2.0 Mobile Operation Platform
Based on Dual-Middle Platform Architecture
LIU Zhi-jie, CHEN Zuo, YAN Si-yu
（Jiangsu Fangtian Power Technology Co., Ltd, Nanjing 210096, China）
Abstract: The state grid Jiangsu electric power company employed advanced information technology to develop the research and design of the marketing 2.0 mobile operation platform. It accelerated the comprehensive development of enterprise digital transformation. The platform created a power marketing operation system in the background of employees operating based on the new architecture of the business middle office and data middle office. The system could support the marketing of the mobile business, improve the customer interactive experience in eight aspects, strengthen the ability of mobile core business, expand the scope of the mobile business, and increase the efficiency of the operation. The result shows that the platform has good performance and lays the foundation of the digital transformation of the electric power company.
Key words: digital transformation; marketing 2.0; mobile operation; dual-middle platform
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