電網(wǎng)營(yíng)銷(xiāo)資產(chǎn)配送需求計(jì)劃動(dòng)態(tài)平衡研究
許杰雄，王江輝，顏思宇
(江蘇方天電力技術(shù)有限公司，江蘇 南京 210096)
摘 要：各省的電力公司計(jì)量中心需要設(shè)計(jì)完善的營(yíng)銷(xiāo)資產(chǎn)配送需求計(jì)劃的體系結(jié)構(gòu)來(lái)增強(qiáng)需求計(jì)劃的精確性，實(shí)現(xiàn)庫(kù)存、需求與配送之間的動(dòng)態(tài)平衡，使?fàn)I銷(xiāo)資源得到有效管理。通過(guò)分析傳統(tǒng)營(yíng)銷(xiāo)資產(chǎn)的需求審批、資產(chǎn)配送存在的問(wèn)題，提出了基于人工智能知識(shí)庫(kù)和推理機(jī)模塊的營(yíng)銷(xiāo)資產(chǎn)配送需求計(jì)劃的業(yè)務(wù)流程編制方法，給出了基于人工智能的營(yíng)銷(xiāo)資產(chǎn)配送需求計(jì)劃系統(tǒng)的結(jié)構(gòu)方案，該方案可實(shí)現(xiàn)庫(kù)存、需求與配送之間的動(dòng)態(tài)平衡，使?fàn)I銷(xiāo)資源得到有效管理。
關(guān)鍵詞：營(yíng)銷(xiāo)資產(chǎn)； 人工智能；配送需求計(jì)劃
中圖分類(lèi)號(hào)：TM727 ；TP311.1 文獻(xiàn)標(biāo)識(shí)碼：A 文章編號(hào)：1007-3175(2021)07-0063-05
Research on Dynamic Balance of Power Grid Marketing Assets
Distribution Demand Plan
XU Jie-xiong, WANG Jiang-hui, YAN Si-yu
（Jiangsu Fangtian Power Technology Co., Ltd, Nanjing 210096, China）
Abstract: Aiming at the dynamic balance among the inventory, demand and distribution of marketing assets, the measurement centers of electric power companies in every provinces need to design a complete systematic structure of marketing assets distribution demand plan to increase its accuracy, so that the marketing assets could be managed efficiently. By analyzing the existing problems of the used demand approval and asset distribution of marketing assets, a method to design business process is put forward which is based on artificial intelligence knowledge base and marketing assets distribution demand plan of reasoning module. Furthermore, a structure scheme based on artificial intelligence to establish the marketing assets distribution demand plan system is proposed, which could achieve the dynamic balance among inventory, demand and distribution and could manage marketing assets efficiently.
Key words: marketing assets; artificial intelligence; distribution demand plan
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